"Drink like a local" is the mantra at the creatively named LauderAle. The origins of this homestyle brewery go back to January 2013, when a couple of Ft. Lauderdale natives opened a spot that featured a variety craft beers. This hometown brewery "takes pride in cultivating local ales centered around local culture and influence."
The first (and to-date only), Nano brewery in Fort Lauderdale, LauderAle was "started with capital they [the owners] earned in their day-to-day careers," says Social Media Director and Event Planner Danielle Deramo. So, even the money earned for this start-up was locally obtained.
Utilizing all custom-built equipment, LauderAle is currently a three-barrel brewery and pumps out more than 20 barrels a week. However, after three years in business, this establishment will soon be expanding their brewing operations.
"We feel that the combination of organic growth tied to a truly local brand that our customers have had the opportunity to grow with is a direct correlation to our success," explains Deramo. "It's our customer's appetite for something authentic and unique that's made us successful; the fact that we make great beer just makes it more fun."
Step into the brewery's unique and comfortable lounge and tasting room (open Tuesday through Sunday), and get a sampler flight for only nine dollars. Deramo goes into LauderAle beer history to let us know, "When we opened we started with four to five beers. Today we have 18 taps and about 25 different beers ranging from 3.8% up to about 9.5%." In keeping with the local theme, patrons are welcome to bring Fido or Fluffy.
According to Deramo, some of the customer favorites are C Porter, La Nina, and Immigration IPA. The "C" in C Porter is for coconut with hints of more "C" flavors- chocolate, caramel, coffee. "It is a brewery favorite and in high demand," notes Deramo. American-style blonde ale La Nina screams of hot habaneros and sweet mango, while the medium-malt Immigration IPA has grapefruit and citrus finishes.
When your only marketing is word of mouth, creativity is obviously a must. One of the main reasons LauderAle gets noticed is because of its interesting events, filled with various food carts and restaurants. Deramo explains, "In the past we've done events like Project Yeast where we brewed one style of beer and split it eight ways using eight different yeast strains. We then invited the public to sample the different strains of yeast and provide feedback."
Be sure to check out one of Lauderdale's most popular events, named "Project Yeast". The event was so successful last year that it is being held again, this time with a different style of beer! Project Dry Hop, a similar tasting concept where the dry hopping varieties differ, is also held annually for those interested. To find out more about these events visit their website here. Whether lured by the events, the craft beer or both, LauderAle may very well be your new hangout.