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Just Gents Barber Spa Provides Style and Grooming Services for Men

By S. Mathur

Just Gents is something more than barber or spa services for the men of Sarasota according to owner Theres Beutelschmidt.

"We've created a 'Malexclusive' environment to address the style and grooming services men want, need and deserve," she said, "We wanted to create an environment where even the manliest of men can get groomed and pampered in an environment that makes them feel comfortable. As a man, you don't want to sit at a female oriented spa/salon next to tons of chattering women while taking care of your grooming routine."

The men of Sarasota would appear to agree with her, voting with their feet to show up in large numbers to the shop. Just GenTs provides much more than typical barber shop offerings.

"JustGents specializes in the body, hair and skin care needs of today's professional man," Beutelschmidt said,"From the upscale masculine décor to our specialized services, we have carefully considered every detail to provide a place for harmonious rejuvenation of the male body, mind and spirit. We have created a place where men can escape from their daily stress."

One thing that does not change from the traditional barber shop milieu is that the staff still provide a sympathetic ear to those in need of one.

"Our service providers know when someone comes to just relax and when someone wants to talk," Beutelschmidt said, "Some clients come to relax and get pampered without saying a word and others come to talk. Either way, we just want them to leave relaxed, groomed and happy."

Salon and spa services include precision haircuts, gray-blending and color, and hot lather and straight razor shaves. Clients can also get body treatments like therapeutic massage, sugar/salt scrubs, mud wraps and hair removal waxing. Details like manicures, pedicures, facials, and shoe shines round out services for the busy man.

Clients describe the atmosphere as fun and professional. On entering, they are offered a choice of wine, beer, coffee or soda while waiting for the appointment. The salon is spacious so there's no feeling of being crowded by other clients. For many people, it has become the only place they can go for a haircut and other treatments.

Just Gents was recently part of a remarkable makeover broadcast on Inside Edition, featuring a homeless piano player turned national celebrity, Donald Gould. A video of Gould playing on one of the pianos scattered across Sarasota as part of the 'Play me, I'm yours' program was posted on Facebook and went viral with over two million views. Gould was offered a makeover, including a haircut and shave at Just Gents. Transformation complete, he went on to play for a paying audience at a prominent Sarasota restaurant. In September 2015, he played the national anthem at a 49ers NFL game. Gould said that the most important thing he gained from his makeover was a sense of self worth. While not all makeovers at Just Gents are so dramatic, they offer something for the soul as well as physical appearance.

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