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Jugofresh Encourages Patrons to Raise the Vibe Not Only With their Juicing, but in their Everyday Lives

By Kelly Church

"Green, clean, fresh, new," is the first message on the jugofresh website, epitomizing what the company stands for. The Miami, FL juice shop started out of CEO and holistic health coach Matthew Sherman's home before opening a flagship store in the Sunset Harbour with his best friend, Culinary Institute of America trained Darren Lazlso.

Jennefer Mercado, Social Media Manager for jugofresh, says the company buys the best ingredients available, making a big difference in the quality of their products. From juices to smoothies, bowls and coffee drinks, everything is made fresh daily.

Mercado says jugofresh's most popular products are the smoothies and bowls, similar to yogurt parfaits, without the yogurt. The sunset harbour açai bowl is made with açai berries, brazil nut crumbles, bananas, raw honey, seasonal fruit, coconut flakes and cacao nibs piled into a small bowl.

The sana de rana bowl is made with almond milk, bananas, apple, coconut meat, almond butter, tocotrienol (a form of vitamin E), spirulina, maca, mesquite, chlorella, raw honey, crunchy superberry coconut cashew topping and bee pollen. Mercado calls the sana de rana bowl a "satiating and satisfying superfood packed bowl."

As far as the juices go, she says the green juices are the most popular. El green-go is a blend of apple, celery, spinach, lemon and parsley for kidney cleansing, blood building and anti-inflammatory benefits; it's considered a sweet green juice. The Himalayan monk combines pear, celery, cucumber, romaine lettuce, spinach, kale, lime, ginger and Himalayan sea salt to hydrate and alkalize the body; it's considered a mid green due to its mild sweetness.

Jugofresh sells non-green juices as well, including a blend of beet, carrot, coconut water and lime in winter in miami; carrot and coconut water in coco carota; apple, lemon, turmeric, ginger, burdock and cayenne in manzana flaca; water, cayenne, lemon, maple syrup, lime and ginger in saca lo todo as a play on the popular lemonade diet; the pitch black limonada negra with water, palm nectar, lemon, activated charcoal and stinging nettle; and almonds, dates, water, coconut palm nectar, vanilla, cinnamon and grey sea salt in the mylk shake.

"Customers love our product - its flavor profile and the integrity we put into each item," Mercado says. "We work diligently to create recipes that are elevated and take it to the next level. We look ahead rather than what is currently on trend. No shortcuts- just fresh delicious product made with #madlove."

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