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From Contest to Business: How Bake'N Babes Came to Be

By Elisha Neubauer

Most businesses are created over an extended period of time. However, when it comes to Bake'N Babes, located in Tampa, Florida, that just wasn't the case.

Finding herself at home, with plenty of free time on her hands during her maternity leave, Julie Curry, owner of Bake'N Babes, decided to enter the Ybor City Saturday Market cupcake contest. After, winning first place, a customer at the market approached Curry to ask if she would be at the market the following week selling her award-winning cupcakes.

"I sort of froze, and didn't know what to say and responded with, 'Absolutely!'," she said. "From there, Bake'n Babes was born."

Bake'n Babes has been in business for four years now and launched its first storefront in The Hall on Franklin in late 2017.

Curry has placed a huge focus on learning the tricks and trades of multi-national desserts, traveling throughout the world to take lessons or sample foods. Visiting Japan for her wedding, she fell in love with the pride the Japanese bakers put into their desserts. Vacationing in Belgium, Curry found a passion for the incredible caramelized waffles, learning how to craft these delectable delicatessens. She even flew to France to take baking classes in Paris.

"I really enjoyed making macarons in Paris, it's definitely something everyone should try," Curry said. "Meeting the renowned Pastry Chef Laurent Jeannin in Paris was something out of a dream."

Currently, Curry credits the Liège Waffle as her favorite menu item.

"I spent a lot of time learning the history of the waffles, and making an authentic recipe," she said.

Staying true to the traditional methods, Curry utilizes an 18 hour dough and uses Pearl Sugar imported from Belgium. The waffles are then caramelized by a 90-pound cast iron waffle maker, just like they use in Belgium.

"We also top them with a Belgium flag just like they do to really give you the complete feel," Curry said. "I want everyone to experience the wonderful taste of a Liège Waffle."

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About The Author

Elisha Neubauer is a freelance editor, ghostwriter, book reviewer, and author. She is...

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