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For Water-Lovers: Blueline Surf & Paddle Co

By Ryan Rushton

Jupiter, Florida is a town located in Palm Beach County. Here, you'll find beautiful beaches, shopping, entertainment, all at an easygoing pace. Did you know that Coastal Living Magazine named Jupiter as one of the top 10 happiest seaside towns in the U.S. in 2012?

With approximately 3.4 miles of beaches and an average water temperature of 78 degrees, there is a lot of fun to be had in the water. Kelly Palmateer works as a Merchandiser and Sales Associate at Blueline Surf & Paddle Co., which serves as a kind of boutique for those who love the ocean. You can find Blueline on the Intracoastal Waterway, which is just a short walk from the beach. The shop sells everything you need to enjoy your time out on the water, including clothing, gear, and accessories.

Blueline specializes in paddleboarding, carrying a wide variety of paddleboard types and brands. Regardless of whether you are an "avid paddleboard racer, a surfer, or just a recreational water-lover," says Palmateer, Blueline has you covered.

Many who visit Blueline enjoy the different types of lessons and classes that are offered, such as paddleboarding and yoga on the water (YOW.) Blueline also offers eco tours, which are guided tours of the environmental habitat surrounding Jupiter.

For Palmateer, Blueline is not just a retail shop. It's a place to "get away from your day-to-day life." Here, you'll find visitors come in just to hang out and talk about their adventures out on the water. For the staff at Blueline, the water is more than just a lifestyle: it is what they call home. Palmateer says, "With the craziness and busy lifestyle of today's society, being on the water allows us to step away from the hustle and bustle, and really take in how fortunate we are to have such an enchanting element surrounding us."

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