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Absolutely Natural Is Keeping People Safe and Protected From The Blazing Summer Sun

By Jake Levin

Charley Richards fathered a fair-skinned son named Danny while he was living in Maui, Hawaii.

Living on a tropical island was great, he said, but with the territory comes an intense sun, which can take an even greater toll on those with fair skin, including his son. None of the sun care products he sold at his business were working for Danny, so he began to look into what comprised the formulas and became appalled with his discoveries.

"I started researching and was horrified at the chemical stew those sun care formulas were," Richards said. "So I decided to make a better product using natural ingredients to replace the harsh, even toxic ingredients."

,P.The end result after two years was Absolutely Natural, which was established in 1992. The company is based today in Melbourne, Fla., where Richards works as the Marketing and Creative Director.

"There are a great many benefits to using all natural products," Richards said, noting that his formula does not include parabens, sulfates and phthalates. "Most importantly, you avoid exposure to chemicals that have terrible potential side effects."

Richards listed radical generators high in estrogen, mineral products that clog the skin and others linked to forms of cancer as side affects you won't suffer from using natural products.

"Not only are natural ingredients safer, but they work better as well," Owner & President of Absolutely Natural Charley Davis said.

Among the top selling items at Absolutely Natural is Rose Hip Aloe Lotion, a rehydrating lotion that repairs skin after sun exposure. An 8-ounce bottle costs $16.

The description on the company website, www.absolutely-natural.com, states that the product is vegan and cruelty free, and that the secret to a long lasting tan is moisture. Nourish and soothe your skin every day with our luxurious Rose Hip Aloe lotion. A rich blend of Pure Aloe and Rose Hips Oil makes this lotion an extraordinary skin conditioner and hydrator.

Several new items were just released, including a purifying mud mask, balancing toner, deep cleaning astringent, renewing lotion, pore minimizing scrub, Vitamin C cleanser and a set of three facial sponges.

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